Stop wasting hours on work AI can do in minutes.
Practical AI training and advisory for marketers, agencies, and business leaders who want sharper thinking, faster execution, and less time wasted on repetitive work.
Tap a card — we'll take you straight to what's relevant.
Build faster briefs, sharper campaign thinking, and stronger first drafts — without lowering your standards.
When everyone starts using AI — you are competing on both turnaround time and quality outputs. This path helps you use AI for research, pitch narratives, creative territories, and client servicing — faster and better than your competitors.
In-house, fully customised to your industry, company, systems, tools.
Strategy calls, AI roadmaps, and end-to-end automation builds.
The Wild Card Company Limited · Vietnamese name: CÔNG TY TNHH LÁ BÀI TẨY. · Business registration no.: 0319361360 · Address: Bui Dinh Tuy, Binh Thanh Ward, Ho Chi Minh City, Vietnam · Tel: +84 368 199 319 · · ·
From a single 90-minute session to a full AI automation build — every program is designed around real work, not theory.
4 live sessions that embed Gen AI into how brand managers brief, analyse data, create content, and build campaign plans.
One focused session for account managers, strategists, and creatives. Deliver better work under tighter timelines, from research and strategy to concepts and client servicing — without adding headcount.
In-house workshop customised to your brand, data, and team. Your whole team leaves with shared SOPs and working AI projects they built together.
For leaders who know AI matters but aren't sure where to focus first. A clear AI position, a prioritised roadmap, and a system that actually runs. From a 90-min strategy call to a full AI roadmap and automation build.
4 live sessions that embed Gen AI into how brand teams analyze, think, brief, and deliver. Bring a real task and you will leave with a reusable AI work asset.
Short on time? Start with one session. You'll still leave with something useful you can apply immediately. Session 1 is the recommended foundation. Each class ends with a live demo and one workflow you use the very next morning.
10+ years in brand marketing at Unilever, Suntory PepsiCo, and Masan. MMA Smarties APAC & Global winner. She built these AI workflows into her own daily practice before teaching them.
MBA, INSEAD. Manager at Bain & Company. Former brand and strategy roles at Suntory PepsiCo and Dentsu Redder. She ensures every session is analytically rigorous and commercially relevant.
Build your first AI workflows around the tasks you already do every week.
Build and compare your creative-brief outputs from Claude / ChatGPT before and after learning the CRAFT framework.
Most reports explain what happened. Few explain why it happened — and what to do next.
Bring your ugliest, most complex data sheets. Leave with a clean, client-ready performance narrative in under 15 minutes.
Stop staring at a blank slide. Turn scattered inputs, rough ideas, and messy data into a story people can act on.
Bring a blank screen or a chaotic brief. Leave with a bulletproof deck outline — strategic logic and generated visuals — before lunch.
Leave with a custom AI system your whole team can use — infrastructure on your desk, not just skills in your head.
Walk out with a working AI assistant configured for your brand — hand it to a colleague that afternoon.
After the session, I knew how to use Claude to process data — reducing to only 30 minutes of creating and QC-ing AI reports, instead of spending half a day manually navigating big data and drawing charts.
After just one session, I genuinely feel I can use Claude in a smarter and more sophisticated way — rather than just treating it like a normal chat interface the way I used to.
Start with one session. Most people know AI can help. The challenge is figuring out where it fits into the work you actually do. Session 1 gives you a practical workflow, real examples, and something useful you can apply immediately.
One enrolment, four sessions, a team AI playbook you own forever.
Swipe to see Session 2 & 3
One session that changes how you brief, concept, and create. Built for account managers, strategists, and creatives.
Go from zero to confident in 90 minutes. Build your first AI workflows around the briefs, concepts, and client work you do every week.
Compare the before-and-after — same brief, done the old way vs. with AI. The gap speaks for itself.
The course helped me understand Claude's features and applications in a more intuitive and concise way.
Very insightful and relevant to my working environment. I can apply it to work more efficiently and save time. I'll keep testing to explore how much AI can support.
After the session I know how to prompt more clearly to get more accurate results and stop wasting time.
A customized in-house workshop built around your industry, your company, your tools, and the tasks your team does every week.
From our Future Skillsets Framework for Marketing — Q2 2026
There's no quality AI training out there that actually understands the Vietnam market, brand work, and how to apply Gen AI to it.
My company pays for AI tools, but we've seen no real improvement in output and no commercial impact.
A few people experiment with AI on their own, but nothing is shared and nothing sticks across the team.
Generic AI courses teach prompts in theory — none of it maps to the briefs, data, and decks my team works on every day.
30 minutes to understand your team's roles, biggest time drains, and what good looks like. No commitment required.
Free 30 minWe map your team's top workflows to the right AI tools and build the agenda around your real data, briefs, and brand materials.
Before the sessionHalf- or full-day, in person or virtual. Every demo uses your real assets — everyone leaves having built something usable.
The main eventA check-in 30 days later to review what's sticking, troubleshoot blockers, and identify what to build next.
Every engagementBespoke advisory for marketing leaders and CEOs. A clear AI position, a prioritised roadmap, and a system that actually runs.
From our Future Skillsets Framework for Marketing — Q2 2026
Each engagement stands alone or leads naturally to the next. Most leaders start with a 1:1 discussion with us.
What we teach, we use daily. The Wild Card is built from inside real brand and business work — not from theory.
Yen is the founder and lead mentor of The Wild Card. She designs and leads every learning experience — helping brand teams, agencies, CEOs, and corporate teams apply Gen AI to real day-to-day work.
Nghi advises The Wild Card on strategy, programme rigour, and business positioning. She brings MBB consulting depth and hands-on brand and agency experience — the combination that keeps The Wild Card's approach analytically sharp and commercially grounded.
We're in early days. Here's what we're hearing from the people who've experienced it first.
I used to spend 3 hours every Monday on competitive research. Now it takes 20 minutes and the output is actually better structured.
The brief grader changed how my whole team works. We catch weak briefs before they go to the agency now — saves so many revision rounds.
We're gathering feedback from our first cohorts. Check back soon.
8–9 questions · 3 minutes · instant results. A clear next step tailored to your role.
Live · Virtual · Max 10 per session. Tap a date to reserve.
Your message is pre-filled. We will confirm your seat and send payment details within a few hours.
We publish practical research on AI, marketing capability, and the future of business work — created for brand, agency, and business teams navigating how work is changing.
TWC students get free access to our full research library, including all past and future reports. Not a TWC student yet? Some reports are available by email request — just leave your email and we’ll send them to you.
For selected premium reports, please contact us via WhatsApp or Zalo.
Navigating the Generative AI inflection point: a granular, workflow-level diagnosis of where AI is reshaping marketing capability — and the upskilling playbook for governments, corporates, and individuals.
Operating-model blueprints, governance councils, and the semantic data layer — the corporate build guide for AI-native teams.
How Vietnamese marketing teams are really adopting GenAI — deployment, governance, and skills, benchmarked.
What autonomous AI agents mean for agency operating models, pricing, and the talent stack.
Notion dashboards, Claude templates, and automation frameworks — each one designed around the tasks marketers, agencies, and corporate teams do every week.